Remember that jingle that still pops into your head every time you see a certain cereal box in the supermarket? That’s the power of advertising. Times have changed and radio and TV ads have given way to their digital analogs, making paid advertising more accessible, more effective and more personal than ever.
The Internet has gifted businesses with enhanced advertising, branding and re-marketing schemes and a multitude of ways to wrap their ad messages. The key is to make sure the people who see your ad have the buying power.