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A sales funnel is the axis for any marketing initiatives, which holds together all of your channel and content strategies, along with communication approaches. Not having a sales funnel means missing on a ginormous pool of opportunities and dry-firing with your efforts–while having one streamlines your actions, ensures an increased number of customers, and allows you to build a long-lasting relationship with them.

Think about this: your customers can be like tourist passengers on the metro–coming in at a random station, taking a short trip, and leaving to hardly ever come back again. With a sales funnel, they will move to your city and take the same route to work each day. More than that–they will tell their friends that this route is the quickest, and the most cost-effective.

What is a sales funnel?

A sales funnel (or how we choose to call it–a marketing funnel) is a course of actions taken to attract, qualify, and convert your website visitors into paying customers. Broken into stages, it is a recurring process that organizes all of your marketing actions into a loop that is tailored to the needs and expectations of your target audience, gradually building up their connection to your brand. Sales funnels are meant to obtain the maximum ergonomics of your activities, while minimizing your expenses and effort, and serving as the logic that backs up and binds your initiatives as parts of the coherent process.

NerdPeople approach to building sales funnels

At NerdPeople, we position a sales funnel at the core of our marketing strategy, thoughtfully layering all of our actions into the stages. We feel that a sale should no longer be the ultimate goal of any business–instead, a relationship is a much more valuable endpoint resource, as it . For that matter, unlike many who believe that a sales funnel stops when the visitor is converted into the customer, we see it as a takeoff runway for further marketing activities, aimed at inspiring your clients to become brand ambassadors.

What we’ll be happy to do for you:

shape the key messages to drive, qualify, and nurture your leads

outline and create the content, and select its distribution channels for each stage

build the cohesive communication flow

set up all the necessary automation to ensure your sales funnel performs even when you’re not there to keep an eye on it

optimize your existing funnel for better performance

optimize your website for reaching your business goals at each stage of the funnel with the maximum speed

We will also be happy to consult you on any questions related to building, supporting, or updating your sales funnel, as well as distributing the roles across your team to get and surpass the desired results.