Inbound Marketing

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Whether you have previous experience with marketing, or you are just setting on this journey, the truth is: marketing paradigm shifts from outbound to inbound marketing. In fact, unless you have a very old school approach, infinite budgets, or your product is vital to everybody out there — outbound marketing barely works anymore. People are very likely to skip through your video ads, ignore your direct mail, and drift off during your radio commercials. Inbound marketing, on the other hand, is on the rise, giving up to 750% better conversion than traditional marketing.

What is inbound
marketing
and why
do I need it?

Lately, inbound has become a synonym of smart and efficient digital marketing. Yes, we know it is a bold statement–but that’s just the way
it is. It is a cross-channel marketing strategy that actually works, brings new leads and conversions, engages your customers, and ultimately provides good return on investment. To a certain extent, inbound is not what you do, rather than how exactly you do it. Basically, inbound marketing centers around the content, and the value this content presents to the end user–uniting under one roof a series of channels
to deliver this content.

Inbound is a go-to strategy for everyone who doesn’t want to blow their budget, and who wants to see digital performance rather than mere efforts.

Inbound vs Outbound marketing

The main question that people ask themselves – and us – is how inbound differs from the
traditional, or outbound marketing? It’s quite simple, really:

Outbound

  • Highly disruptive;
  • Your audience is exposed to your message by force of the marketing channel of your choice;
  • Has very broad reach, targets all groups of people, many of which may not be interested in your business;
  • The audience is more reluctant, often trying to ignore unwanted messages;
  • The density of marketing messages your clients are exposed to is very high, which increases the level of ‘informational noize’;
  • Requires constant investment to keep moving forward;
  • Examples: TV/radio/newspaper ads, direct print mail, leaflets, banners, CPC/CPI, cold calls, billboards, etc.
Bottom line: Outbound is a traditional “Are you tired of this happening to you?” approach, that people have grown to be deeply resistant to.

Inbound

  • Non-disruptive;
  • Starts with people’s permission to communicate your message;
  • Is more narrow in reach, but is custom-tailored to the expectations of your target audience;

  • The audience is more friendly, and is more likely to respond;
  • Triggers interest and inspires action rather than trying to hard promote your business;

  • Strong emphasis on organic lead acquisition;

  • Examples: social media, SEO, blogs, whitepapers, webinars, ebooks, newsletters, video content, infographics, etc.
Bottom line: With inbound, you don’t chase after your clients. You let them find you when they are comfortable doing so.

How we do inbound marketing:

ATTRACT

CONVERT

CLOSE

DELIGHT

Strangers

Visitors

Leads

Customers

Advocates

At NerdPeople, we are very meticulous towards the strategies that work in real life, and which have proven to deliver results. That is why we’ve adopted an inbound marketing approach towards crafting marketing solutions for our clients. We carefully research your target audience, finding the people with the matching pain points, and then shape the strategy that is designed to trigger interest in the most organic way. When doing so, we follow the inbound methodology:

Content marketing

NerdPeople content marketing services reach beyond simply crafting good copy. We look into the industry, estimate the interests of the audience – and then carefully sculpt the strategy that addresses the needs of your prospects today and tomorrow. Our nerds will go creative all the way to come up with the pieces of writing that resonate, and tell your story in a way that would bring your business to the forefront.

Email marketing

Smart email marketing strategy can bring up to 4400% ROI. Think about it – for every dollar you spend, you get $44 back. Our nerds will sculpt the funnel that will skyrocket your goal acquisition, tell your story, and help you build the most valuable and long-lasting relationships with your audience. At the end, your customers will be waiting for your next email.

Hubspot marketing

Got a handful of marketing and CRM tools that you’d much rather unite under one roof? Hubspot, the birth father of inbound marketing, will do the trick. Our team knows all the angles of Hubspot integration and set up. We’ll be happy to get this platform up and running for you and adjust it to your personal goals. Our nerds can also build a separate marketing strategy that dwells on the powers of Hubspot, and give you a hand in putting this strategy into practice.

Conversion rate optimization

Already have digital marketing funnels that you feel could do better? Our team will be happy to fine-tune it! We will detect any problem spots, and come up with the solutions on how to optimize them to get the ultimate performance with minimum effort. Oh, and we love to automate things, which means that once we hit ‘Go’, many of the funnel stages will require very little attention, and little to no activity from your side.

Viral content

Amazing content often goes viral – when it has increased emotional and informational value. Owning such content gives you a huge and immediate boost to brand recognition, which can be translated into hundreds and thousands of new leads, let alone boosting your reputation. Our nerds will help you identify the trends and mood across the market, and create the content that has better chances of spreading like wildfire.

We’ll make sure that your business is right there where and when your prospects need it.